Google is planning on expanding its empire with its new Buzz service. It is a social networking application that integrates with its email platform Gmail. It is unclear whether Buzz will steal the social networking crown from Facebook.
Google has had experience with social networking. Though it is a troubled experience. Their last social networking attempt was the Indian website Orkut. The site failed because of conflicts with the Indian government. Orkut was faced with decisions to censor its users when the Indian government ordered them to. If they did not comply with the order, Orkut officials could face jail time.